😎 Brand Library
We refreshed the RBM design system & developed a vast library of lifestyle videos, photos, & product renders that help tell the benefit story across every possible touchpoint. It was 9+ companies, 80+ person crew on set, 2,300+ deliverables, 1 dog, & 100% stoke
Although, the 9 hour time difference between CET & PST... there is no sweet spot for that.
Creative director—overseeing agencies in creative development, production, & post, & collaborating with talent & cross functional partners in product, comms, partnerships, legal, biz affairs, etc.
📈 Result:
The Ray-Ban Meta business continued to grow, surpassing targets with over 2 million units sold, 1.3 billion media impressions, a 17% lift in product awareness, & glowing press coverage, all thanks to marketing, social, & retail elevating the brand in culture.
🧑🤝🧑 With:
Elmar de Jong, Giullia Prezzavento, Megan Trinidad, Cassie Pauley, Chloe Karayiannis, Daniel Ilic, Andy Amadeo, Filippo Chiumiento, Hayley Lee, Gabby Gardner, Taryn Nagle, Brian Coate, Lauren Judelson, Andrew Furth, Jorge Calleja Acuna, Valerie Gomez, William Chan, Janelle Tong, Chris Smellie, Benjamin Bethurum, Yussef Kuri, Abigail Staples, & Chris Villarreal
🎬 Partners:
Roman Daniel Rütten, William Arcand, Jordan Buck, Elizabeth Collins, 1st Ave Machine, Barking Own Sound, Special Guest, Assembly VFX, Natalie O’Brien, Olga Miasnikova, James Dierx, Phillip Choe, Matthew Keith, Whitehouse Post, Lynne Mannino, Picture House, Act Real Natural