🔵 Brand refresh
The Facebook app brand needed an update. In early 2021, we rolled out a comprehensive design system refresh, with new strategy, new rules, new tools, & a ~fancy~ new ‘tude...
🗓️ When: 😍 For:
2021 Meta (in house)
2021 Meta (in house)
The identity needed to feel alive & active; to position Facebook as a platform for action & celebrate the people who use it.
Billions of people on Facebook are wildly different from each other, so we had to reflect an expressive range, while having enough constraints to feel distinct & unified.
This will more than likely be the widely seen project I’ll ever be involved with in my entire career. ¯\_(ツ)_/¯
Shaped overall concept & execution, built bridges between creative, social, product & marketing, defined art & motion direction, & drove iteration & refinement over time.
📈 Result:
Viewed as a major leap forward for product & brand working harmoniously. Recieved one of the rare positive reviews from design publication Brand New: “Overall, the best thing about this is that it looks like Facebook.” — we’ll take it : )
Viewed as a major leap forward for product & brand working harmoniously. Recieved one of the rare positive reviews from design publication Brand New: “Overall, the best thing about this is that it looks like Facebook.” — we’ll take it : )
🧑🤝🧑 With:
Sue Anderson, John Slater, Marian Chaio, Chris Cusson, Andy Hekimian, Tommy Gomez, Andrew Smylie, Pavitra Pothpan, Jessica Pierce
Sue Anderson, John Slater, Marian Chaio, Chris Cusson, Andy Hekimian, Tommy Gomez, Andrew Smylie, Pavitra Pothpan, Jessica Pierce
🎬 Partners:
Mother Design (London), Wieden+Kennedy (London), Jam3 (Toronto)