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🎨 Kobe Masterpiece


💡 Summary:


Aside from basketball, Kobe Bryant was known for his sophisticated taste in art & his European roots. We created the retail direction for the Kobe 9 Elite, aka The Masterpiece, giving it a museum feel with marble plinths & dramatic framing, celebrating his Black Mamba nickname, & showcasing the first use of fly-knit for any Kobe shoe...



🗓️ When:    😍 For:
2014         Nike (@ Cinco)












The launch also included the release of special editions of Kobe’s first 8 shoes, known as the Prelude Pack. Our design system continued the ornate frame motif, showcasing the artful inspiration that went into each design...  










The global retail launch came to life beautifully... 














#RIPKobe — you were truly great.







👋 My role:

Art direction, design, retail direction

📈 Result:
Perfomance metrics under NDA.

🧑‍🤝‍🧑 With:
David Jacobson, Noah Wilson, Kelso Davis
Now check out this stuff...






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