Nike stuff 3/3
🎨 Kobe Masterpiece
Aside from basketball, Kobe Bryant was known for his sophisticated taste in art & his European roots. We created the retail direction for the Kobe 9 Elite, aka The Masterpiece, giving it a museum feel with marble plinths & dramatic framing, celebrating his Black Mamba nickname, & showcasing the first use of fly-knit for any Kobe shoe...
#RIPKobe — you were truly great.
Art direction, design, retail direction
📈 Result:
Perfomance metrics under NDA.🧑🤝🧑 With:
David Jacobson, Noah Wilson, Kelso Davis
David Jacobson, Noah Wilson, Kelso Davis