Facebook stuff 4/4

🍗 Group numbers

💡 Summary:
Facebook Groups bring all kinds of people together, but it’s what they have in common that unites them. For this campaign, we gave the group numbers a twist, surfacing shared beliefs as numbers that highlight commonality....

🗓️ When: 😍 For:
2019 Meta (in house)

Joy comes in many shades here—from the giddy delight of a shared car obsession, to the melancholic sweetness of watching your kids grow up. These certainly give us the feels as we made them, & we hope they do the same for everyone that see’s ‘em.

Some favs (out of 20 films)...

We also scaled the campaign globally with non-video placements, crafting more than 80 cinemagraphs & stills that maintained the storytelling & vibe, while stopping thumbs in less time.

👋 My role:

Creative Director—defining strategy, shaping the concept, overseeing post, & partnering with groups & XFNs across orgs.

📈 Result:

The campaign ran on: Hulu, NBC, ESPN, Fox, Pandora, Meredith, USA Today, YouTube TrueView Video, Programmatic Targeted Video, & of course - on Facebook.

🧑‍🤝‍🧑 With:
Sue Anderson, Jack Fund, Andrew Furth, Jim Haight, Vera Kacurova, James Smith, Ian Bauer

🎬 Partners:

Jess Mora, Lucus Eskin, Cut and Run, Dave Hussey, Company 3, Joaby Deal, One Union, Todd Hensley, Jogger, Marmoset, Butter, Walker, Vidmob

Now check out this stuff...

👋 Email me & stuff

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LinkedIn

“It’s got to be RWP!”

xoxo

Facebook stuff 4/4

💡 Summary: Facebook Groups bring all kinds of people together, but it’s what they have in common that unites them. For this campaign, we gave the group numbers a twist, surfacing shared beliefs as numbers that highlight commonality....

💡 Summary:
Facebook Groups bring all kinds of people together, but it’s what they have in common that unites them. For this campaign, we gave the group numbers a twist, surfacing shared beliefs as numbers that highlight commonality....