🍌 Super Bowl LIX
RBMs biggest campaign yet wasn’t for any regular ol’ bowl—it was for the Super Bowl—so we looped in super stars (two avengers, one momager, & one super expensive banana) to show how AI glasses help navigate the art world & get more from everyday life.
🗓️ When: 😍 For:
2025 Ray-Ban Meta (in house)
2025 Ray-Ban Meta (in house)
The campaign needed an arsenal of key visuals & stills, so we worked with legendary photographer Jack Bridgland to craft simple, telegraphic images that get your attention & connect to the overall campaign story...
Creative director—defining design language & key visuals, overseeing production, post, & quality control for out-of-home, film graphics, billboards, print, digital, & meta.com
📈 Result:
Metrics are under NDA, but the big game drew a record-breaking average of 127.7 million viewers in the United States (the most-watched Super Bowl & single-network telecast in TV history). RBM was a major part of the cultural conversation & we got a lot of love.
Metrics are under NDA, but the big game drew a record-breaking average of 127.7 million viewers in the United States (the most-watched Super Bowl & single-network telecast in TV history). RBM was a major part of the cultural conversation & we got a lot of love.
🧑🤝🧑 With:
Elmar de Jong, Giullia Prezzavento, Mariano Cassisi, Jenna Livingston, Brian Coate, Jorge Calleja, Brian Loehr, Rachel Mendelssohn, Nate Salciccioli, Ziphorahh Roxas, Chris Villarreal, Kathy Monahan, Amanda Clements, Tom Markham, Jenn Cook, & maaany others.
💅 Starring:
🎬 Partners:
Marv Studios, Matthew Vaughn, Jack Bridgeland, Special Guest, Buck, Final Cut