Dropbox stuff 2/2

Back to top

✅ UI films


💡 Summary:


Dropbox fulfilled the promise of cloud storage with Smart Sync & Team Folders — you get access to everything without taking up any space until you need it, & team collaboration is secure. In these product feature films, we were challenged with using UI elements as characters, while making the product ‘why’ easy to understand...



🗓️ When:    😍 For:
2016         Dropbox (@ Instrument)


 



A lot of TLC went into making the concept of "infinity" simple in the film & across a landing page...






For the Team Folders film we had another pickle — how to show the problem of baddies with just UI? 







The team did a wonderful job adding a spoonful of sugar & synthesizing what could be complex or uninteresting concepts to a feast of storytelling & deceptively simple animations.   










👋 My role:

Concept development, script development, storyboard development, art direction, illustration (all done in Sketch), casting, music supervision, motion direction, & web content production

📈 Result:
Perfomance metrics under NDA.


🎬 Partners:
Music: Butter Music, Mix: Digital One
Now check out this stuff...






👋 Email me & stuff




   Instagram
   LinkedIn
©2025
RWP Stuff™ 
“It’s got to be RWP!”
xoxo