Mark Zuckerberg is founder & CEO of Meta, a family man, collector of side quests, & one of the most significant figures of the internet age. For years, I’ve made stuff with Mark for his social channels & at Meta Connect, giving him, Meta, & our products some TLC...
🧑🔬 Orion
The biggest story of Meta Connect 2024 was “Project Orion”: the most advanced AR glasses the world’s ever seen. I got to tell the story of this incredible tech, & unveil this multi-billion dollar, 10+ year investment in a way that blew minds...
Of all the blockbuster news at Connect 24, Orion was the top priority; & on the day of Connect it was the only thing Mark posted about so the news could dominate the internet...
Creative Director—defining concepts, overseeing production & post, setting visual approach, operating Orion, collaborating with creators & cross functional partners in product, comms, legal, biz affairs, etc.
📈 Result:
The Orion announcement resulted in an all time high $Meta stock price, & crossed beyond tech press to make a splash in mainstream culture (even with a segment on SNL’s Weekend Update). Connect 2024 was regarded as an all time best for Mark & Meta, where "Mark Zuckerberg seems to have stuck the landing".
The Orion announcement resulted in an all time high $Meta stock price, & crossed beyond tech press to make a splash in mainstream culture (even with a segment on SNL’s Weekend Update). Connect 2024 was regarded as an all time best for Mark & Meta, where "Mark Zuckerberg seems to have stuck the landing".
🧑🤝🧑 With:
Team details under NDA
Team details under NDA
🔥 Social
Mark’s social posts show his priorities in a social-first, entertainment + info, ‘Mark-as-creator’ approach. We do goofs & spoofs like light Mark Zuckerberg on fire in a stunt film with John Cena & Benson Boone, & other beautiful things...
🗓️ When: 😍 For:
2024 Meta (in house)
2024 Meta (in house)
Creative director—defining concepts, overseeing production & post, setting visual approach, collaborating with cross functional partners in product, comms, legal, biz affairs, etc.
📈 Result:
Some of the highest performing product posts on Marks social, with over 30.2 m views & 1.1 m likes.
Some of the highest performing product posts on Marks social, with over 30.2 m views & 1.1 m likes.
🧑🤝🧑 With:
Team details under NDA
Team details under NDA
🤖 Jarvis
2023 was a big year for Artificial Intelligence at Meta. We showcased these AI advancements to the world by picking up the subject where Mark left it last: at his house...
🗓️ When: 😍 For:
2023 Meta (in house)
2023 Meta (in house)
First, we sent out social teasers to highlight the passage of time & leave breadcrumbs to the big news...
The new AI agents were revealed at Meta Connect, which included a live demo chatting with the Dungeon Master himself...
Creative director—originating concepts, writing scripts, overseeing production & post, defining VFX approach, collaborating with director, talent, & cross functional partners in product, comms, partnerships, legal, biz affairs, etc.
📈 Result:
The AI agent announcement resulted in major press coverage like Bloomberg, Variety, Fortune, & the Guardian. Exact performance metrics are under NDA, but the program was a huge win.
The AI agent announcement resulted in major press coverage like Bloomberg, Variety, Fortune, & the Guardian. Exact performance metrics are under NDA, but the program was a huge win.
🧑🤝🧑 With:
Team details under NDA
💅 Starring:
Mark Zuckerberg (& his actual family), T-Pain, Tom Brady, Kendall Jenner, Dwyane Wade, Charli D'Amelio, Snoop Dogg, Paris Hilto, Roy Choi, Mr. Beast, Padma Lakshmi, Israel Adesanya, Naomi Osaka, Chris Paul, LaurDIY, & Sam Kerr
🎬 Partners:
Director: Matthew Frost @ Iconoclast, Cinematographer: Autumn Durald Arkapaw ASC, Editor: Matt Murphy @ Exile, VFX Company: a52, Colorist: Adam Scott, Music: Human