🐶 Trending on Facebook
Some folks saw Facebook as boring, yet Facebook groups are anything but. We developed the “Trending on Facebook” program to showcase amazing groups & make it clear that Facebook groups are THE place for entertainment, cultural relevance, & fun.
🗓️ When: 😍 For:
2021-23 Meta (in house)
2021-23 Meta (in house)
No: narratives, exposition, story structure, supers, or plot.
Yes: ingredients collected from the group, montage edit structure, internety production, a group name graphic up the whole time, & strong use of music & audio.
Some other favs (out of nearly 100 we made)...
Finally, the group that started it...
Creative director—defining concepts, overseeing production & post, setting visual approach, collaborating with directors, edit houses, & cross functional partners in product, comms, legal, biz affairs, etc. Continued scaling & refinement over time.
📈 Result:
Some of the highest performing posts on Facebook’s social, & the groups we feature often saw spikes in group joins. This format / approach proved so succesful it scaled to multiple new dedicated workstreams, it provoked a reset of the Facebook brand design system, & the films were translated into a toolkit for the Facebook growth team.
Some of the highest performing posts on Facebook’s social, & the groups we feature often saw spikes in group joins. This format / approach proved so succesful it scaled to multiple new dedicated workstreams, it provoked a reset of the Facebook brand design system, & the films were translated into a toolkit for the Facebook growth team.
🧑🤝🧑 With:
Jesse Coulter, Andrea Mileskiewicz, Chanler Bledsoe, David Adams, Victoria Deldin, Melanie Matlock, Diana Fujii, Molly Fleet, Scott Pierce, Rachel Greenlee, Kim Withee, Haley Mazza
Jesse Coulter, Andrea Mileskiewicz, Chanler Bledsoe, David Adams, Victoria Deldin, Melanie Matlock, Diana Fujii, Molly Fleet, Scott Pierce, Rachel Greenlee, Kim Withee, Haley Mazza
🎬 Partners:
PS260, Even Odd, Laundry Service, APM, Marmoset, Salt & Lime, Human Kind, & Sparks and Honey