Our key visuals combined these stills & the iconic Ray Ban Wayfarer silhouette in a fresh way. Here’s the system in use as digital billboards we put across LA...






We made the first ever RBM print ad: the official Super Bowl programs given to attendees...






Our visuals were all over the internet (Youtube, Reddit, Google, Instgram, Facebook, Threads, Spotify, etc.), making it easy for folks to get thier own pair of AI glasses...










👋 My role:
Creative director—defining design language & key visuals, overseeing production, post, & quality control for out-of-home, film graphics, billboards, print, digital, & meta.com
📈 Result:
Metrics are under NDA, but the big game drew a record-breaking average of 127.7 million viewers in the United States (the most-watched Super Bowl & single-network telecast in TV history). RBM was a major part of the cultural conversation & we got a lot of love.
🧑‍🤝‍🧑 With:
Elmar de Jong, Giullia Prezzavento, Mariano Cassisi, Jenna Livingston, Brian Coate, Jorge Calleja, Brian Loehr, Rachel Mendelssohn, Nate Salciccioli, Ziphorahh Roxas, Chris Villarreal, Kathy Monahan, Amanda Clements, Tom Markham, Jenn Cook, & maaany others.

💅 Starring:

🎬 Partners:
Marv Studios, Matthew Vaughn, Jack Bridgeland, Special Guest, Buck, Final Cut
Now check out this stuff...






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RWP Stuff™ 
“It’s got to be RWP!”
xoxo