Miraculously, the team pulled it off, & I stepped in to operate the Orions like a camera on a film shoot. They blew my mind, & apparently they blew the worlds mind too...









👋 My role:

Creative Director—defining concepts, overseeing production & post, setting visual approach, operating Orion, collaborating with creators & cross functional partners in product, comms, legal, biz affairs, etc.

📈 Result:
The Orion announcement resulted in an all time high $Meta stock price, & crossed beyond tech press to make a splash in mainstream culture (even with a segment on SNL’s Weekend Update). Connect 2024 was regarded as an all time best for Mark & Meta, where "Mark Zuckerberg seems to have stuck the landing"


🧑‍🤝‍🧑 With:
Team details under NDA

Now check out this stuff...






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