About Index

📍 Nike Stuff™:
Nike was a major part of my career story, working in house for Women's Training & Global Basketball brand teams, then at every agency since. Here’s a sample of the stuff that’s aged the best, just doing it™ across brand, retail, & film...

⬇️ Jump to:
🏅 Sochi Olympics
❄️ Never Not
🎨 Kobe Masterpiece

Nike stuff 1/3

🏅 Sochi Olympics

💡 Summary:

For the 2014 Winter Olympics in Sochi Russia, we helped Nike celebrate the Team USA partnership by building out a complete retail package, anchored by imagery we crafted of light-as-air products floating through epic winter environments with ease. Olympian or not, these products can help anyone ‘win cold’.

🗓️ When: 😍 For:
2013 Nike (@ Cinco)

The centerpiece was the USOC Aeroloft Summit Jacket™, designed for Team USA to wear on the medal stand, delivering lightweight warmth & timeless style for these proud moments...

The jacket also came in red or blue, & the special edition Flyknit Trainer Chukka FSB™ offered a perfect fit for the medal stand. We crafted hero images as well as detail shots that showcased the tech & design elements throughout...

The retail system was designed to scale for many products, & flexible enough to attract attention & tell the product story from across the street in Nike flagship store windows, or any number of setup variations...

This was used across Nike’s website & throughout their retail presence globally, from pop-ups in Dicks Sporting Goods to a one-of-one Nike Store at the Olympic Village in Sochi Russia...

Here’s some BTS from the stills shoot...

👋 My role:

Defined creative direction, art direction, design, retail direction, & campaign copy.

📈 Result:

Perfomance metrics under NDA.

🧑‍🤝‍🧑 With:
Kirk James, Sean Barret, Mark Beard

🎬 Partners:

Photography: David Emmite, Retouching: Splash / Cinco

Nike stuff 2/3

🏂 Never not

💡 Summary:

Nike released the film Never Not, an incredible two part snowboarding documentary. We were tasked with developing the visual language for the film & all the marketing collateral...

🗓️ When: 😍 For:

2013 Nike (@ Cinco)

We brought in artist & absolute skate legend Natas Kaupas to provide a rich texture of hand painted lettering on walls, wheat pasted posters, & large glass sheets, which we combined with Athlete imagery & the most basic type pairing of all time - Times New Roman, & Nike’s staple - Trade Gothic...

Beyond elements in the trailers & films, the work also lived in countless Snowboard magazines, across social media, in the packaging, & even at the premier & on van wraps...

👋 My role:

Art Direction, Design

📈 Result:

This film has a cult following, & made waves in the Snowboarding industry, establishing Nike as a major player.

🧑‍🤝‍🧑 With:
Sean Barret, Tyler Morten, Brendan Miller

🎬 Partners:
Hand lettering: Natas Kaupas

Nike stuff 3/3

🎨 Kobe Masterpiece

💡 Summary:

Aside from basketball, Kobe Bryant was known for his sophisticated taste in art & his European roots. We created the retail direction for the Kobe 9 Elite, aka The Masterpiece, giving it a museum feel with marble plinths & dramatic framing, celebrating his Black Mamba nickname, & showcasing the first use of fly-knit for any Kobe shoe...

🗓️ When: 😍 For:

2014 Nike (@ Cinco)

The launch also included the release of special editions of Kobe’s first 8 shoes, known as the Prelude Pack. Our design system continued the ornate frame motif, showcasing the artful inspiration that went into each design...

The global retail launch came to life beautifully...

#RIPKobe — you were truly great.

👋 My role:

Art direction, design, retail direction

📈 Result:

Perfomance metrics under NDA.

🧑‍🤝‍🧑 With:
David Jacobson, Noah Wilson, Kelso Davis

Case studies bundled by brand...

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