Ryan Wesley Peterson
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🤖 Jarvis


💡 Summary:


2023 was a big year for Artificial Intelligence at Meta. We showcased these AI advancements to the world by picking up the subject where Mark left it last: at his house...



🗓️ When:    😍 For:
2023        Meta (in house)







Back in 2016 Mark built Jarvis, an AI agent for his home, voiced then by Morgan Freeman & Arnold Schwarzenegger. Cut to 2023—Mark wants to introduce Jarvis, now voiced by T-Pain, to his new AI agent friends, so we looped in the most crazy super duper famous folks ever to bring them to life.

First, we sent out social teasers to highlight the passage of time & leave breadcrumbs to the big news...





The new AI agents were revealed at Meta Connect, which included a live demo chatting with the Dungeon Master himself...











Filming at the real Zuckerberg home in Palo Alto, looping in Mark’s whole fam, wrangling A-list celebs, navigating a product that was being built as we filmed, & putting it all together was wild...


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