Creative director—overseeing agencies in creative development, production, & post, & collaborating with talent & cross functional partners in product, comms, partnerships, legal, biz affairs, etc.
📈 Result:
The Ray-Ban Meta business continued to grow, surpassing targets with over 2 million units sold. This campaign acheved 1.3 billion media impressions, 800% social channel growth, a 17% lift in product awareness, & glowing press coverage, all thanks to marketing, social, & retail elevating the brand in culture.
🧑🤝🧑 With:
Elmar de Jong, Giullia Prezzavento, Andrew Amadeo, Daniel Ilic, Jorge Calleja Acuna, Frank Brooks, Brian Coate, Bianca Spada, Cris Scardino, Andrew Furth, Jonathan Shaffer, Rachel Mendelsohn, Filippo Chiumiento, Chris Smellie, Jessie Kitches, Valerie Gomez, William Chan, Kristin Crist, Savvy Bahrami, Christy J Sheffield, & Chris Villarreal
💅 Starring:
🎬 Partners:
Translation, Uncanny, Joshua Woods, Space & Time, 1st Ave Machine, Barking Own Sound, Special Guest, Vayner Media, & Viral Nation