Ryan Wesley Peterson
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🙌 Hands Free



💡 Summary:
In the Spring & Summer seasons of 2024, we partnered with iconic arists Little Simz, Offset, Busta Rhymes, & Coi Leray, telling the story of how RBMs help folks live all in & hands free.

🗓️ When:    😍 For:
2024        Ray-Ban Meta (in house)











We made several feature specific :15s, & ‘longer’ <:60 sec films that weave together multiple key features into stories...




Working with fashion photographer Joshua Woods, we captured amazing stills for retail & social, showcasing how stunning RBMs look with these larger than life artists...










Finally, inspired by the hip-hop classic “Put Your Hands Where My Eyes Can See”, we put on the world’s first “hands-free show” in Busta’s home turf with no phones allowed, establishing RBMs as the best way to experience & share a moment without a phone getting between you & the action.  
We designed the space in Brooklynn to honnor classic hip-hop music videos, & to be the perfect playground for our crowd to have fun learning how to use the free pair of RBMs they received...  













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RWP Stuff™ 
 “It’s got to be RWP!”
xoxo