About Index

📍 Gogoro Stuff™:
In urban mega cities around the world, scooters are an indispensable part of the transportation ecosystem, but most are too slow, too loud, too dirty, & too old fashioned. In 2014, we launched Gogoro, a Taiwan based electric scooter company that set out to do better...

Gogoro stuff 1/1

💚 Let’s Go!

💡 Summary:

We brought Gogoro to life through a modern, global-first brand identity, a comprehensive launch strategy, a sophisticated digital ecosystem, & innovative retail stores. Let’s Go!

🗓️ When: 😍 For:
2014 Gogoro (via Cinco)

The company mission is lofty, so with our first unveiling of the company we took things to the streets...

The smart scooter itself was a breath of fresh air in a market flooded with scooters that all looked like cheap transformers wannabes. It’s built around a battery swapping model so you don’t have to worry about staying charged, & the scooters are sleek, approachable, & a ride like no other...

Our partnership was fundamental to Gogoro — beyond launch marketing, we also developed the brand identity, made the product videos & stills, created the app & battery swapping station experiences, & built them a world class web presence...

Across Taiwan we put up OOH campaigns, & opened flagship Gogoro stores around Taipei...

In retrospect, this project was a major turning point in my career, allowing me to expand beyond brand design into interactive & storytelling. I’m so grateful to have been on the ground floor of this brand, & for the chance to work in Taiwan & experience stinky tofu.

👋 My role:

I was a through-line from conception to execution, providing consistency & a uniform aesthetic with each phase of the program, doing brand strategy, on site market research, logo design, brand identity design, art direction, UX / UI design, retail development, & merchandising.

📈 Result:

Gogoro was instantly iconic, & the site was a hit: Site of the Day -FWA, Public Short List - FWA, Selected - Siteinspire, Site of the Day - AWWWards. Since we launched the brand in 2014, they’ve grown tremendously beyond Taiwan, & can now be seen on the streets of Japan, China, India, Korea, Philippines, Singapore, Indonesia, Spain, Germany, France, & Israel.

🧑‍🤝‍🧑 With:
Kirk James, Sean Barret, Shawn Petersen, Travis Hanour, David Jacobson, Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger, Pavlina Summers, David Ryle

Now check out this stuff...

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“It’s got to be RWP!”

xoxo