About Index

📍 Gogoro Stuff™:
In urban mega cities around the world, scooters are an indispensable part of the transportation ecosystem, but most are too slow, too loud, too dirty, & too old fashioned. In 2014, we launched Gogoro, a Taiwan based electric scooter company that set out to do better...

Gogoro stuff 1/1

💚 Let’s Go!

💡 Summary:

We brought Gogoro to life through a modern, global-first brand identity, a comprehensive launch strategy, a sophisticated digital ecosystem, & innovative retail stores. Let’s Go!

🗓️ When: 😍 For:
2014 Gogoro (via Cinco)

The company mission is lofty, so with our first unveiling of the company we took things to the streets...

The smart scooter itself was a breath of fresh air in a market flooded with scooters that all looked like cheap transformers wannabes. It’s built around a battery swapping model so you don’t have to worry about staying charged, & the scooters are sleek, approachable, & a ride like no other...

Our partnership was fundamental to Gogoro — beyond launch marketing, we also developed the brand identity, made the product videos & stills, created the app & battery swapping station experiences, & built them a world class web presence...

Across Taiwan we put up OOH campaigns, & opened flagship Gogoro stores around Taipei...

In retrospect, this project was a major turning point in my career, allowing me to expand beyond brand design into interactive & storytelling. I’m so grateful to have been on the ground floor of this brand, & for the chance to work in Taiwan & experience stinky tofu.

👋 My role:

I was a through-line from conception to execution, providing consistency & a uniform aesthetic with each phase of the program, doing brand strategy, on site market research, logo design, brand identity design, art direction, UX / UI design, retail development, & merchandising.

📈 Result:

Gogoro was instantly iconic, & the site was a hit: Site of the Day -FWA, Public Short List - FWA, Selected - Siteinspire, Site of the Day - AWWWards. Since we launched the brand in 2014, they’ve grown tremendously beyond Taiwan, & can now be seen on the streets of Japan, China, India, Korea, Philippines, Singapore, Indonesia, Spain, Germany, France, & Israel.

🧑‍🤝‍🧑 With:
Kirk James, Sean Barret, Shawn Petersen, Travis Hanour, David Jacobson, Tim O'Brien, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger, Pavlina Summers, David Ryle

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“It’s got to be RWP!”

xoxo