For 25 years, Dwell magazines have been the gold standard for showcasing modern living, architecture & design, yet their digital home felt uninsipiring & out of date...
🏡 A modern digital remodel
We helped Dwell envision a completely new online experience, helping readers, advertisers, & publishers alike. It was about decluttering, adding utility, & making the experience as elevated & beautiful as the homes that make the magazine covers.
🗓️ When: 😍 For:
2015 Dwell (via Instrument)
2015 Dwell (via Instrument)
Here’s a sample of the digital brand guidelines we produced, attempting to put these principles to use...
I was super inspired (still am) by womenswear brand Proenza Shouler only using one chunky typeface, unifying & simplifying into a consistent, bold vision. This ‘less is more’ aproach to our work let Dwell get out of the way, acting like modern art gallery presenting the amazing homes, spaces, & products simply & without fuss...
Concept development, Art Direction, UX & UI design, motion direction, prototype direction, crafting Dwells digital advertising strategy & development of sales tools for them.
📈 Result:
After we developed the concept, advertising strategy, & designed / built a complete prototype, we partnered with the in-house engineering team at Dwell & handed it over for them to complete. This work continues to inspire, & it’s DNA can be seen throughout thier digital products.🧑🤝🧑 With:
JD Hooge, Jessie White, Justin Gorman, Jordan Egstad, Kacie Wise, Laurel Burton, Andrea Kappa
JD Hooge, Jessie White, Justin Gorman, Jordan Egstad, Kacie Wise, Laurel Burton, Andrea Kappa
You never really know your clients until you climb on their logo (with the amazing Jessie White), or get kicked out of the Ace Hotel rooftop pool with Dwell founder Lara Hedberg Deam & her fancy design friends.