Originally known for their best in class storage service, Dropbox is constantly adding to & improving their offerings, becoming the home for productivity & team collaboration...
⚙️ Productivity tools
We made a film & landing page to show how Dropbox does way more than just store files. At the time, their brand was known for line drawings & illustrations, & we had a blast telling this story in studio with a fresh, highly composed, playful, photographic style...
🗓️ When: 😍 For:
2016 Dropbox (@ Instrument)
2016 Dropbox (@ Instrument)
Behind the scenes of our Portland production...
Concept development, script development, storyboard development, art direction, design, casting, music supervision, video post production direction, & web content production
📈 Result:
This was the first project with Dropbox, & it went so well it beget a long term partnership with Dropbox & Instrument.🧑🤝🧑 With:
Chris Larson, Zech Bard, Carson Smith, Robin Cornuelle, Loretta Rae, Kat Mathews, Beda Calhoun, Paul Welch, Kara Place, Ryan Garber, Marc Lehman, Orland Nutt, Patrick Stanton, Breena Bard
Chris Larson, Zech Bard, Carson Smith, Robin Cornuelle, Loretta Rae, Kat Mathews, Beda Calhoun, Paul Welch, Kara Place, Ryan Garber, Marc Lehman, Orland Nutt, Patrick Stanton, Breena Bard
🎬 Partners:
Director: Aaron Platt, Production Company: Humble
Music: Butter Music, Color: Piñata Post, Mix: Digital One
✅ UI films
Dropbox fulfilled the promise of cloud storage with Smart Sync & Team Folders — you get access to everything without taking up any space until you need it, & team collaboration is secure. In these product feature films, we were challenged with using UI elements as characters, while making the product ‘why’ easy to understand...
🗓️ When: 😍 For:
2016 Dropbox (@ Instrument)
2016 Dropbox (@ Instrument)
Concept development, script development, storyboard development, art direction, illustration (all done in Sketch), casting, music supervision, motion direction, & web content production
📈 Result:
Perfomance metrics under NDA.🧑🤝🧑 With:
Chris Larson, Chad Tafolla, Carson Smith, Robin Cornuelle, Marc Lehman, Orland Nutt, Paul Welch, Kara Place, Loretta Rae, Kat Mathews
Chris Larson, Chad Tafolla, Carson Smith, Robin Cornuelle, Marc Lehman, Orland Nutt, Paul Welch, Kara Place, Loretta Rae, Kat Mathews
🎬 Partners:
Music: Butter Music, Mix: Digital One