Ryan Wesley Peterson
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😎 Brand Library



💡 Summary:

We refreshed the RBM design system & developed a vast library of lifestyle videos, photos, & product renders that help tell the benefit story across every possible touchpoint. It was 9+ companies, 80+ person crew on set, 2,300+ deliverables, 1 dog, & 100% stoke

🗓️ When:    😍 For:
2024        Meta (in house)







Our films showcase how RBM features naturally integrate into everyday life. Above is one of our longer compilation films, which had many versions depending on region & end use, but the vast majority of our films & all the stills were dedicated to helping folks wrap thier heads around using specific features... 






We evolved the brand design & motion systems to be consistent, flexible, simple, premium & iconic across the massive deliverables lists of various needs, shapes, sizes, teams, & types. 







Our library is used extensively across web, social, in-app, retail, comms / press, performance marketing, etc...





It’s always an honor to partner with the Ray-Ban team at EssilorLuxottica in Milan, finding the sweet spot between classic fashion ‘cool’ & everyday accessibility. 

Although, the 9 hour time difference between CET & PST... there is no sweet spot for that.

Now check out this stuff...




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RWP Stuff™ 
 “It’s got to be RWP!”
xoxo