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🏅 Sochi Olympics

💡 Summary:

For the 2014 Winter Olympics in Sochi Russia, we helped Nike celebrate the Team USA partnership by building out a complete retail package, anchored by imagery we crafted of light-as-air products floating through epic winter environments with ease. Olympian or not, these products can help anyone ‘win cold’.

🗓️ When: 😍 For:
2013 Nike (@ Cinco)

The centerpiece was the USOC Aeroloft Summit Jacket™, designed for Team USA to wear on the medal stand, delivering lightweight warmth & timeless style for these proud moments...

The jacket also came in red or blue, & the special edition Flyknit Trainer Chukka FSB™ offered a perfect fit for the medal stand. We crafted hero images as well as detail shots that showcased the tech & design elements throughout...

The retail system was designed to scale for many products, & flexible enough to attract attention & tell the product story from across the street in Nike flagship store windows, or any number of setup variations...

This was used across Nike’s website & throughout their retail presence globally, from pop-ups in Dicks Sporting Goods to a one-of-one Nike Store at the Olympic Village in Sochi Russia...

Here’s some BTS from the stills shoot...

👋 My role:

Defined creative direction, art direction, design, retail direction, & campaign copy.

📈 Result:

Perfomance metrics under NDA.

🧑‍🤝‍🧑 With:
Kirk James, Sean Barret, Mark Beard

🎬 Partners:

Photography: David Emmite, Retouching: Splash / Cinco

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“It’s got to be RWP!”

xoxo