Nike stuff 2/3

🏂 Never not

💡 Summary:

Nike released the film Never Not, an incredible two part snowboarding documentary. We were tasked with developing the visual language for the film & all the marketing collateral...

🗓️ When: 😍 For:

2013 Nike (@ Cinco)

We brought in artist & absolute skate legend Natas Kaupas to provide a rich texture of hand painted lettering on walls, wheat pasted posters, & large glass sheets, which we combined with Athlete imagery & the most basic type pairing of all time - Times New Roman, & Nike’s staple - Trade Gothic...

Beyond elements in the trailers & films, the work also lived in countless Snowboard magazines, across social media, in the packaging, & even at the premier & on van wraps...

👋 My role:

Art Direction, Design

📈 Result:

This film has a cult following, & made waves in the Snowboarding industry, establishing Nike as a major player.

🧑‍🤝‍🧑 With:
Sean Barret, Tyler Morten, Brendan Miller

🎬 Partners:
Hand lettering: Natas Kaupas

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“It’s got to be RWP!”

xoxo