🎁 Holiday
RBMs with Transition® lenses are the perfect gift, so for this global holiday campaign we leaned into high fashion with top models & light / dark motifs to cut through for retail, digital, & OOH.
🗓️ When: 😍 For:
2024 Meta (in house)
2024 Meta (in house)
Creative director—overseeing agencies in creative development, production, & post, & collaborating with talent & cross functional partners in product, comms, partnerships, legal, biz affairs, etc.
📈 Result:
Specific seasonal metrics are under NDA, but overall the Ray-Ban Meta business continued to grow, surpassing targets with over 2 million units sold.
🧑🤝🧑 With:
Elmar de Jong, Giullia Prezzavento, Andrew Amadeo, Daniel Ilic, Jorge Calleja Acuna, Brian Coate, Andrew Furth, Hayley Lee, Filippo Chiumiento, Savvy Bahrami, & Chris Villarreal
💅 Starring:
🎬 Partners:
Jack Bridgland, Special Guest, Builders Club